Reflecting Marriott International's (NYSE: MAR) growing focus on global markets, the company is now offering its successful mobile app for iPhone, iPod touch, and Android devices in Chinese, Spanish, German and French. Initial introduced in English 3 months ago, the app has currently been downloaded greater than 500,000 occasions. Travelers were so eager for the new Marriott mobile booking app that in under two days following introduction it became probably the most downloaded totally free travel app and also the fourth most downloaded totally free app within the iTunes App Store.
Do not have an iPhone, iPod touch, or Android device? No issue. The business also announces the launch of its all new "app-like" Marriott mobile website in Chinese, Spanish, German and French, also as English, that may be accessed from any web-enabled mobile gadget -- the site even has an "app like really feel," from taps to finger-swipes.
"As the Marriott International portfolio of hotels expands and diversifies globally, we are placing a premium on investing in our eCommerce channels, which includes mobile," said Shafiq Khan, senior vice president, eCommerce for Marriott International. "The launch in the app and new mobile web site in 4 extra languages demonstrates Marriott's commitment to serving our clients by speaking their language whilst they are around the go."
The new Marriott Mobile tools enable time-crunched travelers to quickly discover nearby hotels, book a space, verify their upcoming reservations and get details about their hotel, including photos. Using the app and mobile web site, travelers may also enroll in Marriott Rewards, check their point balance, as well as discover what is happening in the nearby area.
To download the totally free Marriott app in Chinese visit www.marriott.com.cn/marriott/mobile-apps.mi , in Spanish go to www.espanol.marriott.com/marriott/mobile-apps.mi , in German visit www.marriott.de/marriott/mobile-apps.mi , and in French visit www.marriott.fr/marriott/mobile-apps.mi . The English version is available at www.marriott.com/marriott/mobile-apps.mi .
As further validation of Marriott International's long-term mobile technique, Internet Retailer predicted in September that Marriott Mobile would be the third largest mobile commerce revenue platform on the planet in 2011, behind only Amazon.com and Apple. The success of Marriott Mobile builds on the good results of Marriott.com. In 2010 according to property-level sales, Marriott.com ranked amongst the top ten customer retail websites in the world.
Marriott's mobile app for smartphones and its upgraded mobile website were provided and created by Kony Solutions, which provides unique Create Once, Run Everywhere platform technologies using its work with Kony Solutions. The platform leverages a single application definition so applications are created and developed just once, which means Marriott will be in a position to deliver richer content to its guests much more quickly. Marriott's mobile web site and apps are hosted and managed by AT&T and include quality control testing to ensure probably the most positive user experience.