StarCite®, part of Active Network (NYSE: ACTV), and a leading global supplier marketplace that connects meeting planners with hotels, destinations and venue suppliers, today announced a partnership with Worldhotels, one of the leading groups for independent hotels worldwide. This new partnership will allow Worldhotels' properties to increase brand awareness through strategic positioning and enhanced content within the StarCite Supplier Marketplace. Additionally, hotels part of the group can drive sales opportunities by reaching a broad audience of qualified leads and responding to RFPs quickly and efficiently.
Active Network currently serves more than 50 percent of Business Travel News' Top 100 Corporations and more than 1,000 associations. In addition, Active Network's event technology solutions power events organized by 10 of the top 15 financial organizations and technology corporations and 9 of the 15 largest pharmaceutical companies in the world, according to 2011 Fortune 500 data. In turn, Worldhotels' portfolio now stretches to almost 500 properties in 250 destinations and 65 countries across the globe with plans to add 80 new affiliate properties in 2012.