Monday, April 23, 2012

Priceline App Data Suggests That Rental Car Customers May Be The Most Last-Minute Bookers Of Them All (Nasdaq: PCLN) released its second set of findings on Android, iPhone and iPad users who are booking rental cars and hotel rooms through's Hotel Negotiator app for Android and Hotel & Rental Car Negotiator app for iPhone, iPad and iPod touch. 
Here are the key findings from's latest batch of mobile data:
  • Rental cars are a spur-of-the-moment decision for many mobile-equipped travelers.  41% of rental car bookings made through apps were same-day.  Of those bookings, 48% were made within 2 hours of pickup.
  • The top 5 vehicle choices of mobile-equipped rental car customers are: #1 Economy, #2 Intermediate, #3 Full-Size, #4 Compact, and #5 Standard. 
  • Hotel star level preferences are expanding as mobile devices become more mainstream.  After introduced its first Hotel Negotiator app for the iPhone in 2009, customers with mobile devices chose 3-star or higher hotels 82% of the time.  Today, 63% of iPhone users choose luxury hotels.  Android users choose 3-star and above 54% of the time.  iPad users are still the pickiest, choosing 3-star and above hotels 69% of the time. For smartphones, said that the shift toward lower price-point hotels has accelerated during the Christmas season while, for the iPad, the shift has continued with each new release of the popular tablet.
"'s early mobile phone usage data suggests that the almost exclusive preference for 3- and 4-star hotels was being driven by more affluent early adopters of iPhones," said John Caine,'s Chief Product Officer, who heads up the company's mobile development teams.  "Today, we're seeing more mobile devices in the hands of mainstream Americans, whose hotel booking preferences more closely parallel desktop-equipped hotel bookers.  This is another indication that the mobile marketplace for travel services is broadening as the popularity of mobile devices grows."

To see's first set of findings on mobile booking trends for hotels, visit

Priceline's Hotel & Rental Car Negotiator app, lets travelers use iPhone, iPad and iPod touch to quickly find and book last-minute hotel rooms using's Name Your Own Price® hotel service and save up to 50% over published hotel rates.  Users also can book Tonight Only Deals, which are specially negotiated rates where the hotel is disclosed after the booking is confirmed.  The Hotel & Rental Car Negotiator app contains an option for browsing's broad assortment of published-price hotels for a particular city or town.  Rental car customers can use the app's Name Your Own Price® service for booking rental cars at savings of up to 40% over published rates.  The Hotel & Rental Car Negotiator app can be downloaded for free from the iTunes store

Android users can download the Hotel Negotiator app, including the Tonight Only Deals service, for free from the Android market, another service in the Priceline Group, recently released Tonight, the first global last-minute hotel booking app for iPhone and iPod touch that offers same-night hotel rooms around the world at savings of up to 50% over published rates.  The app is available for free download at
And the Priceline Group's Asian hotel service,, has its own hotel booking app:
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