Thursday, January 17, 2013

American Airlines Unveils New Logo, New Look


American Airlines has a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31.  American also plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft.  The unveiling of the new logo and livery is the latest step forward in American's ongoing journey toward building a more modern travel experience for its customers.

American remains focused on continuing the forward movement of the many investments that have been announced in the past year, including:
  • Industry's Most Modern Fleet: This year, American will take delivery of nearly 60 new aircraft, including the new Boeing 777-300ER which will enter into service on Jan. 31. 
  • Expanded International Service: American strengthens its network this year with expanded service to more destinations worldwide, including more international and domestic routes from Dallas/Fort Worth, more European and domestic service from Chicago O'Hare, new service to Europe from New York, and new service from Miami to Latin America and the Caribbean. 
  • Information in an Instant: The airline announced plans to supply flight attendants, pilots, and maintenance workers with their own tablet devices, designed to give them real-time information and better operational insights to do their job more efficiently.
  • Top-Notch Onboard Experience: Earlier this month, American rolled out new enhancements in premium class cabins on international routes, including elegant new china, more menu choices, and a more personalized service similar to a restaurant.
American Eagle and the AAdvantage® program will also get a new look.