Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies,
today announced that Partner Paul Elliott has been selected by Marriott
to serve on the Mobile and Social Media Panel Discussions during the
2012 Marriott eCommerce Global Activation Summit. The event will be held
June 10-13, 2012, in Boston, MA, at the Boston Marriott Long Wharf. Marriott has been a Rosetta client since 2003.
The Marriott eCommerce Global Activation Summit is the central
eCommerce-focused event for Marriott International, its associates,
franchise partners and industry colleagues. Now in its sixth year, the
conference pulls together Marriott eCommerce leadership, Global
eCommerce managers and Marriott's partners to review trends, share best
practices and network. Topics cover a broad range of eCommerce-related
specialties, including: Brand Website Support and Evolution
(Marriott.com), Paid & Natural Search Marketing, Mobile and Online
Travel Agents.
The Social Media Panel Discussion will take place from 2:30-3:30 p.m. EDT on June 12 and focus on the social media landscape and the role and direction of social media in the hospitality industry. The Mobile Panel will take place from 1-2 p.m. EDT on June 12
and focus on today's global mobile landscape, the most important
factors and developments shaping the future of mobile, and how travel
companies and hotels can best leverage eCommerce to drive continued
revenue growth.
Paul Elliott
is a Partner in Rosetta's Consumer Products & Retail Industry
Vertical and a thought leader in interactive marketing strategies with a
competency expertise in organic search engine optimization and paid
search engine marketing. Paul has more than 12 years of experience in
helping marquee brands achieve significant business results and return
on investment from their digital marketing initiatives. Paul is a
nationally recognized speaker on the topics of online marketing,
including the keynote address at Marriott's 2011 eCommerce Global
Activation Summit.
