Friday, June 8, 2012

Paul Elliott Selected for Two Panel Discussions at 2012 Marriott eCommerce Global Activation Summit

Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced that Partner Paul Elliott has been selected by Marriott to serve on the Mobile and Social Media Panel Discussions during the 2012 Marriott eCommerce Global Activation Summit. The event will be held June 10-13, 2012, in Boston, MA, at the Boston Marriott Long Wharf. Marriott has been a Rosetta client since 2003.

The Marriott eCommerce Global Activation Summit is the central eCommerce-focused event for Marriott International, its associates, franchise partners and industry colleagues. Now in its sixth year, the conference pulls together Marriott eCommerce leadership, Global eCommerce managers and Marriott's partners to review trends, share best practices and network. Topics cover a broad range of eCommerce-related specialties, including: Brand Website Support and Evolution (, Paid & Natural Search Marketing, Mobile and Online Travel Agents.

The Social Media Panel Discussion will take place from 2:30-3:30 p.m. EDT on June 12 and focus on the social media landscape and the role and direction of social media in the hospitality industry. The Mobile Panel will take place from 1-2 p.m. EDT on June 12 and focus on today's global mobile landscape, the most important factors and developments shaping the future of mobile, and how travel companies and hotels can best leverage eCommerce to drive continued revenue growth.  

Paul Elliott is a Partner in Rosetta's Consumer Products & Retail Industry Vertical and a thought leader in interactive marketing strategies with a competency expertise in organic search engine optimization and paid search engine marketing. Paul has more than 12 years of experience in helping marquee brands achieve significant business results and return on investment from their digital marketing initiatives. Paul is a nationally recognized speaker on the topics of online marketing, including the keynote address at Marriott's 2011 eCommerce Global Activation Summit.